Minimalist 10% Vitamin C Serum For Face For Illuminating Skin For Beginners

A glow-boosting daily serum packaged with the goodness of Vitamin C & Polyhydroxy Acid (PHA) that brightens and tones sun damaged and dull skin with dark spots. Made with stabilized Vitamin C derivative “Ethyl Ascorbic Acid” that has 86% pure Vitamin C content. That is much higher than 40-50% content present in other Vitamin C derivatives. At a pH of 4.0 it is highly stable and effective.

Features:

• Contains 1% Acetyl Glucosamine (AG), an amino-monosaccharide (simple sugar) and a precursor of hyaluronic acid, that provides skin moisturization, boosts natural Hyaluronic Acid synthesis, and regulates natural exfoliation
• Boosted with Polyhydroxy Acid (PHA) which are new age hydroxy acids, suitable even for sensitive skin. PHAs gently remove dead skin cells to give skin a glow. Also have antioxidant/chelation, barrier strengthening, and moisturizing effects
• Formulated in Centella Water to soothe and heal skin
• Formulated with ET-VC, high purity Ethyl Ascorbic Acid, from Corum Inc, Taiwan

About the Brand: Founded in 2020 with the belief that the beauty industry requires a revolution with respect to transparency, Minimalist believes that it should place importance on the actives of a plant rather than the plant itself. So, instead of rubbing some apples or citrus fruits on your face and hoping you will get results, what you should look for is glycolic acid which these foods contain. The brand strives to create ‘Clean Beauty’ products. Products that are free from well-researched toxins and do not sensitise your skin – irrespective of their natural or naturally derived tag.
Minimalist is committed to bringing ‘transparency in beauty’. Their approach is to offer transparent dosage by showing active concentration, transparent grades by sharing ingredient trade name, transparent formulations by using clean ingredients, transparent claims by sharing consumer studies of each formulation. This direct and simplistic approach makes their products highly effective, easy to understand, and extremely affordable for everyone.